Every year, PNC Bank produces a Christmas Price Index to illustrate the actual cost of the gifts from the song 'The 12 days of Christmas.'
We took inspiration from the stop-motion wonder of old Christmas cartoon specials and created a full real-world set. The user moves through three different areas, unlocking the different gifts at increasing levels of difficulty. Then we developed a Facebook campaign where friends competed to win the actual gifts from the project by referencing the CPI experience.
Made while I was Director of Creative Technology at Deutsch NY. Jeremy Bernstein was Creative Director.