Reinvent the photo booth in 5 weeks. MPC was approached by JWT to create an innovative piece for the One Show awards party, and we leapt at the opportunity to update an experience that’s remained unchanged for the last fifty years.
Fracture is an installation that uses 4 MS Kinects to create an instant 3D scan of users, acurate down to the wrinkles in their clothes. The meshes were then abstracted and made into procedurally generated artworks that are made sharable via browser-based playback system.
The piece made its debut in May at the One Show Awards celebration at the Bowery Hotel in New York.